In fact, in 2007 out of 8000 songs released on iTunes, only 102 albums sold more than a million copies. Just as we know that 1% of the world controls 99% of the wealth, 1% of musicians sell 99% of music. Remember when I told you way back in 2013 that the public would love streaming?Īnyway, I don’t want to sound all gloomy and all but album sales are following the typical 80/20 rule, or now the 99/1 rule. His most recent album, Scorpion, was streamed over a billion times in the first week, making him one of the most streamed artists of all time.
However, if we look at Drake’s streaming numbers they tell a different story. Less than 4% of people who like Drake bought his album!įor unsigned artists who only have say 2000 Likes, how many sales are they are going to do? Most likely under 100. It’s still an impressive number but in percentage terms it is only 3.07% of the total amount of people that like Drake on Facebook that bought his album. Drake’s album sales for Nothing Was The Same (which was released before streaming became popular) clocked in at 1,700,000 as of August 2016. Do his albums sell 35 million copies? No.
So it is safe to say 52 million people in the world have heard of Drake’s music (otherwise why would they like his page?). Why?įor simplicity purposes, let’s look at our friend, rapper Drake.ĭrake’s Facebook page has 52 million likes. Sure it may feel good to say go buy my album on iTunes but the truth is nobody is buying your album, not because it isn’t good, but because nobody knows about it.Īnd it’s financially impossible for you to market your album to the masses. Meaning you don’t have a music video with over 1 million real views, there’s no point putting your music for sale. So basically if your music is not getting any traction. Just to make things even more depressing, 32% of songs on iTunes sold only one copy! That’s it 1 sale: a lot of proud moms.īut let’s look on the bright side, streaming is rapidly growing and has surpassed 229.5 million listeners worldwide. So the chances of you selling more than 100 copies is very slim. In fact it is likely, you will make more from people streaming your songs than you will on iTunes as the majority of albums on iTunes don’t get bought.īet you didn’t know that 94% of songs on iTunes (that’s about 7.5 million songs) sold less than 100 copies? But before we begin let’s ask ourselves a more philosophical question: Should I Even Sell My Album?įor most musicians all that will matter is iTunes sales, Apple Music and Spotify streams as those will likely provide the lion share of income to unsigned artists. To keep things simple, I’ll compare album and single sale options. Keep in mind, I have used both services for a number of years and know many artists that have used both services and am familiar with the pros and cons. In this post, I will point out in which ways they differ, as well as say which I think is the better choice for you. The thing is these music selling middle-men, differ in many ways. If CDBaby say charges $49 to sell your music and Tunecore charged $38 to sell your music, most budget conscious musicians would probably choose Tunecore. I don’t think it’s an accident that companies like CDBaby and Tunecore make their pricing so confusing.
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